Knud Larsen

Knud Larsen, Founder & Senior advisor, has a robust hospitality background. Through a period of 18 years, Knud managed several hotels and resorts around Denmark, including De Syv Øer in Ebeltoft, various Scandic properties, and the former Plaza Hotel Group encompassing six large Copenhagen hotels. Furthermore, Knud has been in charge of purchasing and concept development at Scandic Denmark, and he held the position as Chairman of the Association of Holiday Resorts in Denmark. He has also contributed actively to VisitDenmark's marketing campaigns in Norway and Germany.

Before establishing NHC in May 2004, Knud worked as a hotel specialised Commercial Real Estate Agent at Colliers Hans Vestergaard for five years.

Today, Knud works from NHC's Copenhagen office.